Competitive Analysis???????

What do you do when you are writing a competitive review about the competition that is trying to help the same demographic that you are? I don't mean trying to help out by selling a similar product, or help out by filling a similar void in a person's life. I mean helping out a group of people that all need support. These group of individuals are age 18-39 and they are all suffering from some form of cancer. So when you do a competitive review, do you call it a competitive review, or do you call it a survey of the other friends in the area?

I prefer to think of the other websites dedicating their time to these survivors as friends, and not competition. Before I get the Ted and Friends website up and running I would like to get in touch with all the other sites that are helping the 18-39 year old cancer survivors, and get them to have a place on their website that says circle of friends, instead of links. When the circle of friends tab is pressed the user is directed to a page that lists the other helpful friends in the cancer circle, and a brief description about the benefits of each of the particular site.

We are all here to help, and we need to make it easier to utilize the other site's strengths. Let the circle of friends share their resources so that the 18-39 year old survivors have an easier way to get the support and help that they may need.